GlamByTaisa
Brand identity & viral content
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A nail artist's brand, from identity to content: I created the entire art direction for GlamByTaisa, then the content that made it take off on Instagram, all organic.
GlamByTaisa is Taïsa, a nail artist in Aigle. I built her a complete brand: a serif logo, a pink-and-cream aesthetic, a consistent visual language, all the way to her booking site glambytaisa.ch.
Then I produced the content that gives her a presence online: reels built to travel. The result, over ten million views on Instagram, all organic, without a penny of advertising.
From brand to bookings.
Where it started
Taïsa has the talent: artist-level work and a loyal clientele in Aigle. What was missing was everything else: no logo, no visual world, no consistent look, and an online presence that did not do her work justice.
The goal: make her recognisable at a glance, and turn that recognition into a full calendar.
The approach
It all starts from a blank page: the “Glam by Taisa” logo drawn in a serif, a pink and cream palette, soft typography, and one art direction held across the whole brand.
That identity lives everywhere, all the way to the booking site glambytaisa.ch: same colours, same arches, same photos. One coherent brand, from the Instagram profile to the “Book now” button.
The build
A beautiful identity is not enough: you need content people want to watch, and that travels. I produced reels built for the algorithm, showing Taïsa's creations at their very best: shooting, editing, publishing, keeping the brand's look in every frame.
The account may be young, but the views are not: the content does the work, not the size of the account.
What it changed
Over ten million cumulative views on Instagram, all organic, without a cent spent on advertising. A single reel passed 1.5 million views and reached nearly 900,000 accounts.
And best of all, views that spill off the screen: over 37% more bookings. A brand you come across on Instagram and find again, a few clicks later, on the booking site.
